A complete digital audit of your site and the market around it, from nothing but a URL

Six pillars of your own digital presence: AI visibility and answer readiness, search findability, experience and performance, trust and security and brand authority, conversion and messaging, and measurement and compliance. Professional and Enterprise add the market view around you: competitor benchmarking, paid channel intelligence, content scoring against the live top 20 results, and an industry module. Each becomes its own section of the deck, with the evidence behind every finding and a fix ranked by impact and effort.

Because buyers ask assistants before they ask Google. We test whether ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews and AI Mode mention, cite or recommend you, and measure your share of voice against named competitors across a 50-prompt set. Then we check the plumbing that decides those answers: robots.txt access for 17 named AI agents (GPTBot, OAI-SearchBot, ClaudeBot, Claude-SearchBot, PerplexityBot, Google-Extended, Applebot and more), llms.txt, CDN-level blocking, how much of your content exists only after JavaScript runs, your answer-first structure, and Bing indexation, the index ChatGPT search leans on.

Competitors are auto-discovered from your own market, then benchmarked on authority, keywords, backlinks, AI share of voice, ad activity and content depth in a single positioning matrix. For paid, we report whether you and each competitor run Google, Meta and LinkedIn ads, the live creatives and messaging, how long campaigns have been running, and the landing pages behind them. Google Ads paid keywords and estimated monthly spend are included. All of it comes from public ad libraries and public data, never from anyone's ad account.

No, and be suspicious of anyone who does. Credible spend data for Meta and LinkedIn does not exist at any sane price, so we report investment tiers and creative velocity instead: how much is running, how often it changes, and how long it has been live. Google Ads spend is given as a labelled estimate because the keyword and auction data behind it is real.

Yes. Accessibility runs WCAG checks for alt text, form labels, heading order, link text, lang attribute, viewport and landmarks, with the caveat printed in the deck that automated testing catches roughly a third of real accessibility issues. Security covers HTTPS enforcement, TLS certificate and expiry, security headers scored and graded, cookie flags and mixed content.

No. The entire audit runs from a URL, from the outside, with no logins and no OAuth. That is deliberate: it means you can run the same audit on a competitor or a prospect, not just on sites you own.

An editable PowerPoint deck (35-105 slides depending on tier), an online slide viewer, a downloadable file and a shareable link. Every metric carries its source and collection date, modeled estimates are labelled as estimates, and Professional and Enterprise quantify what closing each gap is worth per month.

Free checkers grade one dimension and hand you a pass/fail list. This covers six pillars plus the market around you in one pass, explains what each finding costs you, and arrives as the deliverable an agency would charge $1,000-5,000 to assemble: a deck you can present without rebuilding it first.

Yes. The custom brand theme add-on renders any deck in your client's brand, built from their website URL or your own PPTX template, and the partner program adds 20% off at 10+ audits a month, 35% plus free theming at 50+, white-label output, client brand kits and a REST API with webhooks. See the agencies page.

Paid audits carry a 14-day money-back guarantee, and Enterprise includes a free re-run within 14 days. If the deck isn't client-ready, we make it right or refund it.